Vedix is owned by Hyderabad-dependent IncNut Electronic, which also operates the personalised pores and skin treatment model SkinKraft. Aside from skin care, the brand name also gives personalised Ayurvedic hair care and overall health nutritional supplements. General
The model personalises goods centered on prakruti, an Ayurvedic thought that is composed of a few doshas: vata, pitta and kapha.
In excess of the previous 3 decades, the corporation has observed growing desire amongst male people.
A yr back, it released customised hair treatment and wellness merchandise for males and is now getting all over 30,000 orders each thirty day period on common, mentioned Jatin Gujrati, enterprise head, Vedix.
On October 12, the company declared that it was launching a personalised skin treatment line for men, which bundled a serum, moisturiser, and cleanser. The full selection is available on top e-commerce marketplaces which include Amazon, Purplle, Myntra, Flipkart, Tata Cliq
“We have witnessed the maximum development in this segment. Our facts tells us that there is a demand in the purchaser section for a customised daily skin care as legacy brand names have remained restricted when addressing the men’s beauty segment. We anticipate this category to travel 30% of our total earnings in the next two several years,” said Gujrati.
When the vary is small for now, the enterprise has programs to introduce a host of new items to rival their women’s group in both equally skin and hair care. This would include things like specialised facial area masks, toner, facial area mists, hair spray, and grey hair treatment for men.
The organization attributes this progress to the current aesthetic and style traits that have been escalating in aspect many thanks to social media.