Union launches marketing campaign selling increased wages for dwelling well being care staff

ALBANY — The most important well being care union within the nation is launching an…

Union launches marketing campaign selling increased wages for dwelling well being care staff

ALBANY — The most important well being care union within the nation is launching an in depth marketing campaign to advocate for increased wages for dwelling well being care staff in New York. 

1199SEIU United Healthcare Employees East is releasing a collection of advertisements on social media, TV and radio selling the passage of The Truthful Pay for Residence Care Act, a chunk of laws that will elevate the minimal wage for dwelling well being care staff to $22.50 an hour. Aides are at present paid between $13 and $15 an hour.

The challenge reportedly price virtually one million {dollars}. The primary two ads are set to run on Tuesday and can characteristic the tales of staff and their shoppers. 

In a press release, Lilieth Clacken, a house well being aide, stated the low wages go away many staff feeling undervalued and deserted by the state. 

“Residence well being care is just not a straightforward job. The commute is troublesome – whether or not it snows or there’s sunshine, it’s important to be there,” she stated. 
“With out us, with out me, the particular person can not survive for the day. We had been doing this work earlier than the pandemic. We might be doing this work after the pandemic. So we ask the governor and Albany to lift our wages completely.”

Roughly 17 % of dwelling care jobs stay unfilled, in line with a press launch distributed by the group. Advocates argue that growing fee would eradicate that drawback and if left unresolved, it’s doable the state wouldn’t be capable of meet the rising demand of individuals needing care.

Researchers recommend about 26,510 new aides have to be employed yearly to help the variety of individuals that can require help as they attain retirement age, the discharge acknowledged. 

“This marketing campaign is an opportunity for sufferers, members of the family, labor leaders and advocates to face along with dwelling care staff, and name for a sustainable and everlasting pay elevate,” Rona Shapiro, govt vice chairman of 1199 SEIU’s dwelling care division stated in a written assertion. 

“Too lots of our staff have reached a breaking level the place they’ve to decide on between barely scraping by to do a job they love, or leaving the occupation altogether. We are able to’t afford to lose yet one more dwelling care employee to low wages. We can not afford to be silent.”