The Ritualist Is a Magical Shop for Witchy Goods in New Paltz

Shots by Dana Cooper The Ulster County storefront is the best spot to stock up…

The Ritualist Is a Magical Shop for Witchy Goods in New Paltz
Shots by Dana Cooper

The Ulster County storefront is the best spot to stock up on witchcraft-linked items like herbal elixirs, tarot playing cards, and crystals.

Dana Cooper first dreamt of her witchcraft store The Ritualist when thinking about a way to changeover out of her career as a audio publicist. At the time, Cooper and her husband ended up contemplating moving from Brooklyn to the Hudson Valley. She sought a new vocation path that would involve much more encounter-to-face interactions and make it possible for her to share her enthusiasm for non secular practices. 

Ritualist Storefront

I started out dreaming about a company that would be section retail store and aspect event room, permitting me to share some of the instruments I’d incorporated into my very own practice—like remarkable tarot decks and natural potions. I can also curate situations to encourage a much better sense of group and connection,” Cooper claims.  

Cooper formulated an curiosity in witchcraft just after attending a workshop in 2016 to enable her deal with anxiety and anxiety. She remembered feeling a perception of local community and support inside of the workshop, which led her to even further check out witchcraft and non secular apply. A later on practical experience at a whole moon circle solidified her desires to take a look at the religious aspect of herself. 

Product lineup

This aspiration grew into the store acknowledged today as The Ritualist, a Hudson Valley-primarily based witch shop. The brick-and-mortar store in New Paltz is complemented by a massive world wide web and social media presence. The Ritualist centers by itself around a mission of helping people link with their correct selves. 

“So much of my vision for Ritualist has been built close to the principle of supporting men and women join with their inner energy: encouraging them to get silent, tune in to their intuition, understand their exceptional presents and passions, and truly feel empowered to present up as the fullest, most straightforward version of themselves” she suggests. 

Ritualist lineup

To do so, The Ritualist delivers a broad assortment of solutions. These items are supposed to assistance customers with self-discovery and exploring their intuition. One of the Hudson Valley store’s extra popular collection of goods is the range of organic medicines. 

“We carry natural tinctures, elixirs, and oxymels, tea blends, hearth cider, and herbal coffee, and they each and every have their own positive aspects and superpowers. Engaging with medicinal herbs — regardless of whether it’s on a everyday foundation for upkeep or avoidance or on an as-necessary basis, to aid deal with acute symptoms — can guide with everything from easing nervousness and sitting down with grief to sharpening our aim and boosting the immune process.” 

New Moon

These goods consist of “Coat My Nerves” natural drops, which consists of glycerin, organic and natural milky oats, and skullcap, among the other substances to aid curb panic and strain. Exclusive herbs referred to as adaptogens are of unique interest to Cooper. An additional of the shop’s 24 diverse alternatives is “C U Later on Dysphoria,” which is made up of natural blue vervain, ashwagandha, rose petals, and ghost pipe essence. 

Witch Notebook

Their shop also sells educational components to aid shoppers discover witchcraft and non secular techniques, this kind of as the books Witchcraft: A Information to Manifesting a Constructive Foreseeable future, Witch Ethics, and The Organic Homestead Journal. It also offers a day-to-day magic notepad and several tarot decks. Also, prospects can decide on up a wide range of candles and crystals, or explore a variety of self-treatment goods, these types of as the Moon Bath Ritual Soak designed with palo santo and jasmine, or the Everlasting Sunshine Organic Body Oil produced with solstice wort flower.


Cooper strives to offer products that come from moral sources, and to help other community corporations while accomplishing so.

“All of the goods we promote are built by smaller brand names and independent artists, and I really like being aware of that I’m supporting them by stocking their do the job in my store and aiding to expand their audiences,” Cooper states. 

Holistic Products

A essential ingredient of Cooper’s mission is to advertise inclusivity for marginalized communities, equally to help their operate and to make customers with related identities really feel recognized in The Ritualist.

“It’s critical to me to often have products and solutions produced by BIPOC and LGBTQIA+ led models and makers — not only because there so several amazing artists, writers, herbalists, and and other magic-makers from marginalized communities who should have a platform for their work, but also mainly because I want to make sure that clients of all identities see them selves represented in the shop.”


The Ritualist is not just for focused witches, but anyone wanting to find a new side of on their own.

“I also hope that people today of all diverse backgrounds and experiences really feel similarly welcome in this article. I have achieved prospects who have been engaged in non secular practice for as extended as I’ve been alive, as effectively as clients who are just beginning to dip a toe in, and this store is totally for both equally of them.”

Cooper emphasizes, “I hope that folks see Ritualist as a welcoming, inviting, and supportive room, and I have produced each choice for the store with that aim in brain.” Stop in for holistic therapies, spiritual products, and all forms of occult accoutrements.

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