The cosmetics and beauty industry has been around for quite some time, and it shows no signs of disappearing any time soon. As consumers become more adventurous, it’s no surprise that there is a steady flow of new companies and goods entering the market to fill in the blanks and compete with established names. No doubt, cosmetic Boxes are the beauty industry’s trendsetters.
It probably won’t surprise you to learn that American women spend an average of $313 each month on their beauty. The beauty business around the world will be worth an estimated $863 billion by 2024 as a direct result of this growth. There is the issue of packing to consider if you want a slice of this pie (and who doesn’t). If you do your homework and talk to the specialists at Boxlark, though, you won’t have any issues in this area.
Consider the Product
The very first thing to do when creating packaging is to consider what it is you’re attempting to market. Lipsticks, eyeshadows, moisturizers, and every other product imaginable can be found in the vast cosmetics market. Whether solid or liquid, these products have varying packaging requirements.
It’s important to consider the weight of your products in relation to the amounts you’re selling them in. Lip gloss comes in a tiny container, therefore its packaging will appear very different from that of a large bottle of moisturizer or even beer!
Focus on the Buyer
Step two is to consider who you’re selling to. Remember that the cosmetics sector is mostly targeted towards female consumers. However, men’s grooming items do have their own dedicated, more compact section.
Determine how old your perfect consumer is. Do you have teenage girls in mind for your trendy, fun cosmetic boxes; middle-aged ladies for your anti-aging goods; or young adults in their twenties for your minimalist, cruelty-free options?
As you can see, there are three distinct packaging needs here. For the teen market, for instance, the product can feature contemporary colors or patterns. The classic and refined choice would include simple shapes and muted tones (think white, beige, lavender, etc.). Finally, the vegan option for millennials would be packaged in environmentally friendly materials using neutral colors like green.
Consider the Sales Flow of Your Product
Once you have a clear picture of your ideal consumer, you can begin planning your sales strategy. Where will you be selling your wares? Department stores, specialty shops, the web, or somewhere else entirely? The appearance of your packaging must vary from one region to the next.
If you’re selling anything in a superstore, for instance, your packaging has to compete with thousands of others. Your packaging may need to be more upscale to match the products sold in smaller, more specialized shops. Last but not least, while picking on cosmetics packaging for online sales, you need to think about transportation, temperature, and pressure difficulties.
Consider Your Financial Plan
The next challenge is a budget. Even if it’s never a terrible idea to put money into packaging, you should nevertheless check to see that it fits your items and doesn’t end up costing more than the product itself. In the cosmetics industry, where customers have high standards for packaging, this is easier said than done.
However, you should also consider the potential order volume, as this has the potential to significantly impact your financial plan. For the time being, it may be necessary to tolerate a drop in total profit while you build up your capacity to fulfill additional orders. It’s true that it takes time for customers to notice and respond positively to high-quality packaging, but keep in mind that this will lead to increased sales in the long run.
Before moving forward with the project, one essential step is to research similar packaging that has been successful in the past. Explore the offerings of competing companies by looking on the web or at the shelves of your preferred beauty supply store. Find out what you do and don’t want in a packaging solution so you know what to search for when making a final decision.
Pick Your Boxes
When it comes to cosmetic boxes, you may choose from a wide range of different packaging options. The following are some examples of common types of product packaging to think about using:
- Bottles with hand-operated pumps
- Bottles with droppers
- Watering Cans
- Mason jars
- Storage Containers Made Of Plastic
- Metal pipes
The preponderance of glass and plastic is plain to see. However, cardboard boxes are equally essential if you plan to ship your products electronically. You can use any old boring cardboard box, but it won’t exactly leave a good impression on your customers. To fully impress your customers before they even test your cosmetic boxes, you could use bespoke shipping boxes.
In addition, you should consider the packaging they come in. Among the many things you may personalize at Boxlark are corrugated cardboard boxes.
- Packing Cases
- Cubes in Triangles
- Packing Cases
- Straightforward Folders
Include Your Logo
Whatever form of packaging you use, it is essential that your brand be prominently displayed. To do this, you should consistently employ your brand’s typefaces, colors, patterns, and layouts. You can use high-quality lithographic labels on the tubes or jars of product, or print directly onto the cardboard shipment boxes.
Make Something Great
Now that you have all of this information, it’s time to put it to use and design a packaging masterpiece. Create a layout that represents your brand while also attracting your ideal client. Make use of both text and images to give customers as much information as possible before making a purchase decision about your goods. Last but not least, comply with cosmetics industry regulations by listing all components, warnings, specifications, etc.
Try It Out
It’s smart to put your cosmetic boxes through a trial run before you start sending them out to customers in their final packaging. Before moving forward with the final steps, this is an excellent method to check that your packing looks good and includes everything you need it to.
In addition to internal testing, you should put your design to the test in the outside world. It’s not necessary to assemble a full focus group to discuss this. Instead, get feedback from those who aren’t as familiar with your product as you are, such as friends, family, and coworkers. Everything should work out in the end if it makes sense to a random group of people and they like it.
Wrap Up Expediting, And Launch Distribution
The finest part is when you send off your final product information, receive your gorgeous packaging, and put everything together in preparation for shipping to your clients after you’ve had the final feedback and approvals from your testers. Now that you’ve put in so much effort, you can be comfortable that your new cosmetics business will eventually achieve the heights of success and growth you’ve always imagined for it.
In need of a little direction?
You’re not alone if you find these ten steps daunting. Many entrepreneurs, both inside and outside of the cosmetics industry, prefer to stick to what they know rather than attempting to grasp abstract ideas they have never encountered. Since you’re already well-versed in the field of cosmetic boxes, there’s no reason for you to give so much thought to packaging. Even if you know the value of good packaging for your cosmetics business, you may find this to be a bitter pill to take.
The bright side is that you won’t have to handle everything by yourself. Working with Boxlark allows you to concentrate on your core competencies, such as product development and marketing, rather than boxing, labeling, and printing. With almost 50 years of experience, Boxlark has the knowledge you need. Feel free to share your plans and objectives with us so that we can assist you bring them to fruition.
With some planning, skill, and time, you can create stunning cosmetics packaging that does justice to your dazzling creations. Don’t waste time researching cardboard boxes when you can contact Boxlark and get all your questions regarding eyeshadow palettes answered, including the ones you didn’t even know to ask!