Anheuser-Busch inks distribution deal with vitamin D drink ShineWater

ShineWater, a completely ready-to-drink vitamin D hydration beverage just lately introduced an arrangement with Anheuser-Busch’s…

Anheuser-Busch inks distribution deal with vitamin D drink ShineWater

ShineWater, a completely ready-to-drink vitamin D hydration beverage just lately introduced an arrangement with Anheuser-Busch’s network of Wholly Owned Distributors (AB One particular) to distribute the manufacturer throughout its geographic network on the West Coast, in the Northeast and in Oklahoma.

The distribution partnership will make it possible for Shinewater to convey improved retail availability to extra concentrated geographical parts and allow for item achievement to meet up with increasing consumer desire for practical beverages.

Vitamin ‘D’eficiency 

Launched by former Fda medical doctor Dr. Philip Davis, ShineWater was designed to address the popular challenge of vitamin D deficiency in the American diet regime.

Ryan Coon, ShineWater CMO, explained to NutraIngredients-United states of america that Davis was impressed to make ShineWater as a consequence of the mostly unaddressed vitamin D deficiency he observed frequently amongst his individuals.

“Dr. Davis felt that a hydration beverage would provide an simpler, a lot more accessible way for the every day particular person to encounter the health positive aspects of vitamin D, which was not a little something readily available on the market place,” ​said Coon. “There will often be manufacturers making an attempt to capitalize on new well being and wellness tendencies, but necessary vitamins are the setting up blocks of a wholesome system.”

What shoppers want

People are trying to get out purposeful drinks since they are busier than at any time and are fascinated in the comfort of on-the-go usability, reported Coon. Also, the pandemic has caused people everywhere to reevaluate their well being and what they’re placing into their bodies.

In accordance to information from Brightfield Investigate, the best locations people are hunting for in their purposeful drinks are health and fitness, immunity, digestive, hydration, electricity, lower cholesterol, sleep, cognitive assist, pressure and irritation. The top elements that they are searching for are natural vitamins C and D, calcium, vitamin B12, and probiotics, zinc, and turmeric.